Absorption gets decided long before anybody can walk a unit. We build the product thesis, the material your sales team and the outside brokers actually use, and the digital sales floor an investor in São Paulo or Madrid opens at midnight.
Miami has no shortage of glass towers with renderings. What moves a reservation from a non-resident buyer is a reason: who this building is for, what the neighborhood becomes, why this line and this floor at this price. Renderings show the product. Nothing in the package explains it.
EXAMPLE / A 180-UNIT TOWER
What it costs you
We are not a visualization studio and we don't resell renders. We art-direct and build around what your architect and CGI partner deliver — and we hand over source files at the end of every phase.
Who the building is for, what it competes with, and the three reasons a reservation makes sense at this price. One document that every broker, every ad and every screen inherits — so the story stops drifting.
The book, but built for the device it's actually opened on: residences, views by line, amenity program, the neighborhood case, and the plans — readable on a phone in another country, on a connection you don't control.
What runs on the wall while a buyer is standing in the gallery: the film loop, the interactive stack, the view study by line and floor. Built to run offline, because gallery wifi is a promise, not a fact.
One link an outside broker can send a client: current availability by line, the co-brokerage terms, the assets they're allowed to use, and a registration form that actually confirms. Updated when your inventory sheet is.
Bilingual by default, built for how a non-resident actually buys: WhatsApp-first contact, time-zone-aware follow-up, and the questions about financing and ownership structure answered before the call.
Registration, qualification, appointment, reservation — one instrumented path with a cost-per-qualified-conversation by source, reported against your release schedule instead of against impressions.
Five phases, each with its own deliverables and its own exit. We work to your launch calendar and to what your counsel approves — sales material is a regulated document, not a campaign asset.
Before renderings exist: the buyer thesis, the competitive set, the neighborhood case and the name. This is the phase everyone skips and then pays for twice.
Broker briefing, the registration list, the friends-and-family window and the first material — everything that has to exist before a public price does.
Brochure, site, gallery screens and campaign live in the same week, in both languages, against the release your team has approved.
Broker outreach in waves, retargeting for registrants who didn't convert, and content that answers the objection the sales team is actually hearing that month.
The long phase. Remaining lines and floors get their own treatment, the material follows the price adjustments, and the report reads against your absorption pace.
A launch fails quietly when phase three starts before phase two closed. So each phase carries a named deliverable set and a condition for leaving it — agreed with you, and with your counsel where the material is regulated.
THE FIVE PHASES · SCROLL THROUGH
Thesis, competitive set, name, neighborhood case.
Exit: the thesis is signed and the name clears trademark screening.
Broker briefing, registration list, first material, private window.
Exit: the registration list is live and brokers have been briefed in both languages.
Brochure, site, gallery screens, campaign, reservation path.
Exit: everything public matches the release your counsel approved.
Broker waves, retargeting, objection content, weekly read.
Exit: cost per qualified conversation is known by source.
Remaining lines, price-adjustment material, absorption reporting.
Exit: sellout — or a written plan for what's left.
What we will not do: publish anything that reads as an offer. Sales material is governed by your counsel and your state filings; we build to what they approve and we wait when they say wait.
Yes — that's the normal setup. The brokerage sells; we build the product story, the assets and the digital sales floor that their team and the outside brokers use. We work to their launch calendar and their inventory rules, and we hand over source files.
No — that's the right time for positioning. Before renderings exist we can build the name, the thesis, the neighborhood case and the broker-facing material. What we can't do is publish anything that reads as an offer: that's governed by your counsel and your filings.
Everything is produced bilingual by default, English and Spanish, and built for how a non-resident actually buys: WhatsApp-first contact, time-zone-aware follow-up, and the financing and ownership-structure questions answered before the call. Other languages are scoped separately.
No. We're not a visualization studio and we won't resell someone else's renders as ours. We art-direct and build around what your architect and CGI partner deliver — brochure, site, gallery screens, broker kit. If you don't have a CGI partner yet, we'll say so plainly instead of quoting it.
Against the numbers you already track: reservations by tier, absorption pace against the release schedule, broker registrations, and the cost of a qualified investor conversation by source. We report on your inventory sheet, not on impressions.
POSITIONING STARTS BEFORE THE RENDERS DO.
Tell us the unit count, the submarket and your target launch. You get back the phase plan and what has to exist before a public price does. Or write to us: info@mindmiami.com