Attract
Make the property look unlike the other forty in the same building — and put it where the buyer is already looking.
- Listing content
- Social & campaigns
- Agent brand
01
Services · Miami real estate
SEVEN SERVICES. ONE PIPELINE.
Content, brand, web, response and campaigns. Every line on this page is a file you receive, a page that goes live, or a message that gets answered. If we can't name the format, we don't sell it.
02
The mechanism
THE CHAIN BREAKS
IN FOUR PLACES.
Beautiful photography landing on a page nobody finds. A campaign that brings forty inquiries into an inbox that gets read on Monday. A listing rarely fails at the shoot — it fails at the seam between two stages. The seven services exist to cover all four, and you hire the one that's broken.
Capture
Land the interest on something that belongs to you: your property page, your neighborhood page, your form. Not the portal's.
- Website + IDX
- Neighborhood pages
- Valuation capture
Answer
Answer the inquiry in under a minute, in its own language, and hand it to you already qualified.
- AI lead response
- Qualification
- CRM sync
Close
Book the showing without chasing, keep the follow-up alive past Friday, and move the inventory.
- Showing booking
- Preconstruction
- Property management
03
The seven
THREE CAPABILITIES.
SEVEN SERVICES.
Grouped by what they do, not by the department that makes them. Three have their own page. The other four are specified here and get scoped on your audience page.
Show the property
Attention
The first frame decides whether anyone keeps reading. Everything that gets seen before a conversation exists lives here.
Listing content
One production day per property, cut for every place the listing lives.
9:16 reel 16:9 MLS cut Press stills Drone Floor plan Full service pageSocial & campaigns
A calendar that doesn't depend on Sunday-night inspiration, and paid that chases the person who already looked twice.
Monthly calendar Listing ad sets Retargeting EN / ES creative On mindmiami.comOwn the search
Capture
The portal charges you to get back the buyer who was already searching your neighborhood. This is where the digital property that is actually yours gets built.
Website + IDX
Real search, property pages that index, and one page per neighborhood — so the traffic lands on you.
Agent or team site IDX search Neighborhood pages Valuation Full service pageAgent & team brand
The identity that makes your listing recognizable before anyone reads the name — and that a new agent can use without calling you.
Wordmark + system Listing templates Sign & rider Seller deck On mindmiami.comAnswer and close
Conversion
This is where most of the earlier work gets lost: in the gap between the inquiry and the reply, and in the follow-up that quietly stops.
AI lead response
The inquiry gets answered in under a minute, in the language it arrived in, and reaches you already qualified.
Reply < 60 s Qualification Showing booking CRM sync Full service pagePreconstruction
Selling a building that doesn't exist yet means selling a product narrative, not loose posts. Project brand, not campaign.
Project brand Digital brochure Stacking plan Virtual sales gallery Developers pageProperty management
Occupancy is held with unit content, a review page that isn't two years old, and answers that get there before the building down the street does.
Unit content Tenant capture Review system Resident comms Property mgmt pageNone of them is sold on its own. They get assembled into one plan around what you're selling and who buys it. Pick your side of the business:
04
Format sheet
WHAT ARRIVES,
WITH ITS FORMAT.
Price becomes arguable when the deliverable is vague. This is the short list of what leaves here and in what format — the long version goes in your written scope.
Content
- Opening reel
- 9:16 vertical · 20–40 s · subtitled EN/ES · clean version for paid
- MLS cut
- 16:9 horizontal · 60–90 s · no music bed over voice · MLS and YouTube ready
- Stills set
- Press resolution · wide and detail · color and verticals corrected
- Twilight & drone
- Blue-hour exterior with interiors lit · orbit and neighborhood context shot
- Floor plan
- Redrawn to scale · EN/ES labels · SVG for web, PNG for print
Web
- Property page
- Indexable · listing structured data · gallery, plan and map · EN / ES
- Neighborhood page
- One per submarket · live inventory · HOA, assessment and closing context
- IDX search
- MLS feed · filter by building and line · saved search with alerts
- Valuation capture
- Address → estimated range → contact · lead drops straight into the CRM
- Performance panel
- Views, saves and inquiries per listing · plain-language monthly report
Response
- First reply
- Under 60 seconds · in the language of the inquiry · 24/7, Saturdays included
- Qualification
- Budget, timeline, financing and area · script agreed with you, not improvised
- Booking
- Showing placed on your calendar with the context written and the reminder sent
- Handoff
- CRM record, full transcript and the proposed next step
- Follow-up
- A sequence that doesn't stop at message three · it stands down when you reply
Brand & campaigns
- Identity system
- Wordmark, palette, type and usage rules · editable vector files
- Listing template kit
- Just listed, open house, price drop, sold · a new agent uses it without calling you
- Sign & rider
- Print-ready artwork for your sign vendor · legible at 25 mph and thirty feet
- Seller presentation
- The deck you win the listing with · your marketing plan, in their language
- Ad sets
- Per listing and per neighborhood · retargeting of prior viewers · EN / ES creative
05
How it runs
FROM FIRST EMAIL
TO FIRST REPORT.
Four steps, with no billing surprises in between. Hiring marketing gets less risky when you know exactly which week each thing happens.
-
Week 0
Fit call
Thirty minutes on your inventory, your neighborhoods and where your chain is breaking. You leave with a recommendation on where to start — even if it isn't with us.
-
Week 1
Written scope
Every deliverable with its name, its format and its date. What we do, what we need from you, and what is explicitly out. You sign this, not a slide deck.
-
Weeks 2–5
Build
Content gets produced, the site goes up, the IDX gets connected and the response system is wired to your CRM. You review at two milestones, not across twenty email threads.
-
Ongoing
Operate & report
Calendar running, campaigns live, the response tuned against the questions people actually ask. One monthly report in plain language: what we did, what moved, what's next.
06
Questions
WHAT GETS ASKED
BEFORE SIGNING.
Yes, and most engagements start with one. We'll tell you which one moves your market first — usually the stage that's broken, not the one that sounds most exciting. What we won't do is sell a service with nowhere to land: content without a page to live on, or ads with nobody answering the lead.
Scope decides it: how many listings a month, how many neighborhoods, one language or two, and whether the response system runs on your CRM or on one we set up. You get a written scope with every deliverable named and dated before anything starts, so there's no ambiguity about what arrives.
The systems travel; the market knowledge doesn't. Preconstruction cycles, HOA and special-assessment questions, international buyers, cash closings and seasonal inventory are South Florida specifics, and that's where our research is real. Outside Miami we can build the machine, but we won't pretend to know the submarket.
Yours from day one. Domain, hosting, site files, raw and finished footage, ad accounts, CRM and phone numbers are all created in your name. If you leave, you leave with all of it and nothing needs rebuilding.
No — it sits on top. Brokerage tools cover the baseline every agent in the office gets, which is exactly why they don't differentiate you. We build the layer that's yours: your brand, your site, your neighborhood pages, your response system and your content. Start on the agents page if you work solo, or the teams page if you have people under you.
A written scope, not a catalog
TELL US WHAT
YOU SELL.
What inventory you hold, in which neighborhoods, and who buys it. You get back which service moves your market first and what lands in each week. Or write to us: info@mindmiami.com
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