Opening reel
The cut that opens the listing in the feed. It starts on the best thing the property has, not on the front door.
- Format
- 9:16 vertical · 20–40 s · subtitled EN / ES
- Where it lives
- Reels, TikTok, Stories and paid creative
Photo, video, vertical tour, drone and floor plan — produced in a single day per property and cut for every place the listing lives: the feed, the MLS, the broker email and the seller presentation.
A Brickell tower runs the same six or eight floor plans up forty floors. Your 05 and the 05 eleven floors down are the same unit with a different view corridor and the same hallway carpet. What separates them is how yours is told — and that gets decided in the first frame, before anyone reads the price.
One day at the property. One access window to coordinate with the building, the seller or the tenant. And a complete set that lands before the listing goes live.
It isn't "we'll show up and see". Miami light moves fast and buildings don't improvise permissions. The day is written before it's booked.
Certificate of insurance to the management office, service elevator and amenity slots reserved, common-area rules confirmed and airspace checked for the drone. In Miami this is what makes a shoot day collapse, so it gets solved up front, not that morning.
The whole property gets walked before a camera comes out: surfaces cleared, color-polluting lights switched off, blinds leveled, and the room order set by where the sun is coming in.
Wides with verticals corrected, then the detail that actually sells a condo: the finish, the sight line from the terrace, the kitchen, the primary bath, the amenity deck and the parking.
The short window where the terrace, the pool and the water look like they do in person. Vertical gets shot first, because that's what opens the listing.
Façade and interiors lit while the sky still holds color, plus the drone orbit and the shot that explains where the property actually sits in the neighborhood.
Nothing leaves the building on a single card: two verified copies made on site, and the shot list checked against the presentation you gave the seller.
What we don't do. We don't erase neighboring buildings, swap in a sky that wasn't there, add a view that doesn't exist, or stretch a room with the lens. The set has to survive the showing: if the photo promises something the property doesn't have, you're the one losing trust at the door.
Each one has a place where it lives and a reason it exists. If we can't tell you where it lands, we don't produce it.
The cut that opens the listing in the feed. It starts on the best thing the property has, not on the front door.
The sober version: an ordered walk, no trick cuts, made for the buyer already comparing three units in a spreadsheet.
A continuous, stabilized room-to-room walk, so an out-of-state buyer understands the plan without setting foot in the building.
Wides and detail at press resolution, with verticals and color corrected. This is the material still working after the video has passed through the feed.
The orbit that places the property in its neighborhood, and the blue-hour exterior with interiors lit — the pair that usually opens the listing.
Redrawn to scale in your brand's language, not the developer's blurry scan. In both square feet and square meters, because half your buyers think in one and half in the other.
Everything arrives named, foldered and with a sheet of what goes where. No guessing which of forty files is the one that goes to the MLS.
On booking
You tell us what you're selling and to whom: local buyer, investor, international buyer. We start the building clearances and send back the prep list for the seller or the tenant.
Shoot day
One crew, one access window, the shot list written. You don't need to be there — but if you can make blue hour, come, because that's when the hero image gets decided.
Next business day
You get the selected stills and the first cut of the vertical, so you can post "coming soon" while the rest finishes. One round of adjustments included.
5 business days
The full set, named and foldered, on a link that doesn't expire. If your listing goes live sooner, say so when you book and we cut to your date.
Selected stills and a first cut of the vertical reel land the next business day. The full set — MLS cut, walkthrough, drone, twilight and floor plan — inside five business days. If the listing goes live sooner, say so when you book and we cut to your date instead.
Yes. You get a short prep list to forward to the owner or tenant: what to clear, what to unplug, which lights stay on, and where pets go. We shoot around what stays and reorganize what can move — but we don't misrepresent the space: no removing a wall in post, no adding a view that isn't there.
It gets cleared before the day is booked, not on the morning of. Certificate of insurance to the management office, elevator and amenity slots reserved, common-area rules confirmed, and airspace checked for the drone. In Miami this is the single most common reason a shoot day slips, so we treat it as part of the job.
Yes — raw and finished, in a folder that stays yours. No watermarks, no license that expires, no extra fee to keep using a clip after the property closes. Your brokerage and your seller can use it too.
We don't stage, and we won't pretend otherwise. What we do on the day is a declutter and styling pass — surfaces cleared, cords hidden, cushions and linens reset, blinds leveled — and we coordinate the schedule around your stager if you use one. Staging is a different trade and it's worth paying someone who does it full time. If you also need the page all of this will live on, see website + IDX.
One day. One complete set.
Send us the address, the date the listing goes live and who you're talking to. You get back the shot list and what has to be requested from the building. Or write to us: info@mindmiami.com