01
Home
Who you are, which market you own, and what a visitor does next. Three decisions, not a carousel.
- Submarket positioning
- Search above the fold
- Proof next to the action
01
Web · IDX · Neighborhood SEO
THE SEARCH ENDS ON YOUR SITE.
An agent or team site with real MLS search through IDX, property pages that index, and one page per neighborhood — so the buyer already looking at your building lands on you, instead of on a portal that sells them back to you.
02
Why it matters
THE PORTAL RENTS YOU
YOUR OWN BUYER.
Someone searches "condos for sale in Edgewater" at eleven at night. That buyer belongs to nobody until they land somewhere — and if the only place that exists is a portal, you'll be introduced to them for a fee. A neighborhood page you own does that job once and keeps doing it.
- ONE PAGE PER SUBMARKET, NOT PER CITY.
- A PORTAL PROFILE ISN'T A WEBSITE.
- A LEAD YOU DON'T RENT.
And all of it in EN and ES from day one. In this market half the conversations start in one language and finish in the other.
03
The sitemap
SIX PAGE TYPES.
EACH WITH A JOB.
A real estate site isn't a brochure with a listings tab. It's six templates that multiply on their own every time a new listing comes in or you open a new neighborhood.
02
IDX search
The MLS search inside your site, with the filters people here actually use: building, line, HOA fee, pet policy, short-term rental rules.
- MLS IDX feed
- Building and line filters
- Saved search with alerts
03
Property page
One per listing of yours, indexable, with everything from the shoot day in place: reel, tour, stills, floor plan and map.
- Listing structured data
- Gallery, plan and map
- Request a showing in place
04
Neighborhood page
One per submarket. It's the piece that brings traffic that wasn't looking for you, and the cheapest proof that you know the area.
- Live neighborhood inventory
- HOA, assessments, building rules
- What closes there, and how fast
05
Valuation
The page that talks to the seller, not the buyer: address, estimated range, and a conversation that starts with you.
- Address → range → contact
- Clearly labeled as an estimate
- Enters the CRM as a seller lead
06
Sell with you
The page that wins the listing: your marketing plan in writing, formats named and a calendar of what happens from signing.
- Written marketing plan
- Timeline from signature
- Book the listing appointment
Submarkets that usually open first
- Brickell
- Edgewater
- South of Fifth
- Coconut Grove
- Downtown Miami
- Coral Gables
- Wynwood
- Key Biscayne
- Aventura
- Doral
- Sunny Isles
- Design District
The MLS sets the rules. Which listings can be shown, how they must be attributed and how often the feed refreshes is decided by your board, not by us. We build to those rules and we don't scrape portals. Which feed you can use depends on your membership and your brokerage — that gets confirmed before the build starts, not after.
04
Capture
THREE CAPTURE POINTS
ON EVERY PAGE.
A contact form in the footer isn't a capture system, it's a fire exit. Every template carries three different doors, because the person who wants a showing, the person who wants an alert and the person who wants to know what theirs is worth are not the same person.
- Request a showing. On the property page, next to the gallery. Not at the bottom, after the HOA fine print.
- Saved search. For the one not buying this month. You keep the email; the portal doesn't.
- Valuation. The seller's door, the one that brings listings — the asset that actually compounds.
- Plus a human exit. Phone and WhatsApp visible on mobile, without forcing anyone to fill in a form first.
05
Process
FROM THE MAP
TO THE FIRST REPORT.
A real estate site isn't finished on the day it goes live — that's the day it starts working. These are the four phases and what comes out of each.
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Week 1
Market map
Which neighborhoods you can genuinely defend, which buildings you already work, and what people search inside them. That produces the neighborhood page list, in priority order — not twenty at once.
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Weeks 2–4
Build
The six templates, in EN and ES, brand applied and capture points in place. You review twice: once on structure, once on detail. Not across twenty email threads.
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Before launch
Feed & wiring
IDX connected under your board's rules, forms into the CRM with the source tagged, analytics, redirects from the old site and structured data. The boring part is what decides whether you get indexed.
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Ongoing
Neighborhoods & report
One new neighborhood a month instead of twenty empty ones on day one, and every listing arrives with its own page. A monthly report: what ranked, what traffic arrived and how many leads came from where.
06
Questions
WHAT GETS ASKED
BEFORE BUILDING.
From your MLS through an approved IDX feed, under the display rules your board sets: what can be shown, how listings must be attributed, how often data refreshes and which listings are excluded. We build to those rules and we don't scrape portals. Which feed you can use depends on your MLS membership and your brokerage, so that gets confirmed before the build starts.
Yes. Domain, hosting, analytics and site files are created in your name from day one, and the content is exportable. There's no proprietary platform holding your pages hostage and no rebuild fee for leaving. The one thing that doesn't travel is the IDX feed itself, because that license is between you, your MLS and the feed provider.
Months, not weeks — and anyone promising a date is guessing. A page for a specific building or a small submarket can move faster than one for a whole city, simply because there's less competition for it. What we control is the controllable part: technically sound pages, real local content instead of spun paragraphs, internal linking that makes sense, and structured data. You get a monthly report on what moved.
That's the point of building it. Every form, saved search and valuation request creates a record in your CRM with the source, the property it came from and what the person was looking at. If you also run the AI response layer, the reply goes out before the record finishes syncing. If your CRM can't be connected, we tell you before you sign, not after.
We audit first. If what you have is technically sound and just badly organized, rebuilding it wastes your money and we'll say so. A rebuild is worth it when the platform blocks indexing, when the IDX is bolted on as an iframe search engines can't read, or when you can't edit anything without paying someone every time.
Your neighborhood, your page, your lead
STOP RENTING
YOUR MARKET.
Send us your current site and the neighborhoods you want to defend. You get back the audit and the page list in priority order. Or write to us: info@mindmiami.com
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